If You Love this Book Author and Want to Help Her ...
35 Ways to Help a Book Author You Love
Eileen Flanagan, author of The Wisdom to Know the Difference, wrote
a blog post about a year ago telling friends of book authors how they could help
the author sell more books. You can read her blog post here:
http://bit.ly/9v5TgA.
If you have a friend who is a book author, please use these suggestions to
help them out. If you are a book author, please share this page with your
friends (so they can help you out).
1. Buy your friend's book. Encourage other friends to buy
the book. Go to your local library or bookstore and encourage them to buy the
book. Buy books as gifts.
2. Don't put off buying the book. Don't wait for the
holidays to buy the book as a gift. First, the sooner you buy, the more
confidence you'll inspire in your friend. Second, media and other decision
makers pick up on a book based on the momentum the book inspires. The more sales
at the beginning of the book's life, the more attention it will get from key
decision makers, the media, and consumers.
3. Where should you buy the book? First choice: the
independent
bookstore nearest you (that will help your friend get her book into that store
on a regular basis). Second choice: a chain bookstore like Borders or Barnes &
Noble (if they start selling the book locally, they might buy books for more
stores in the chain). Third choice: the author's website (the author makes the
most money when selling direct). Fourth choice: buy direct from the author.
Fifth choice: Buy from Amazon.com (preferably from the link on the author's
website).
4. Recommend your friend's book. If you like the book,
recommend it to friends. Blog about it. Tweet a review or mention. Share a note
on Facebook. Recommend the book to your book group. Review her book on
Amazon.com, BN.com, GoodReads, Library Thing, and other reader social networks.
5. Tell your friend what you like about the book. Provide
your friend with support by telling him something you like about his book. Was
it a good read? Did it move you to tears or laughter? Did you learn something
new?
6. Help your friend get speaking engagements. If your friend
is comfortable speaking, recommend your friend to your Rotary Club, Jaycees,
church, Friends of the Library, bookseller, garden club, school, etc.
7. Recommend your friend's website. Link to it from your
website, blog, Facebook page, etc. Tweet about it. When your friend writes a
blog post, link to it. If your friend tweets something great, retweet it.
Feature a quote from your friend's book on your website. Or tweet the quote.
8. Create a Wikipedia page for your friend. While authors
can't create their own Wikipedia page, other people can. Every book author
deserves a Wikipedia page, since a published book grants the author at least a
modicum of fame. On the Wikipedia page, feature a short bio, a bibliography, a
link to the author's website.
9. Help your friend with the media. If you know of any
newspaper editors or reporters, magazine editors, radio producers or hosts, TV
show hosts or producers, columnists, bloggers, etc., send them a copy of the
book or a note about the author. Or tell your friend about your connection, and
introduce her to your contacts.
10. Pray. Prayer always helps. Pray for your friend and his
book. If you're not into prayer, ask your favorite tree to help.
11. Ask. Ask your friend how you can help her. You may have
some talent, connection, specialized knowledge, etc. that might be just the
thing she needs. Or they might just need some of your time to help pack and ship
some books or make a few phone calls.
12. Do a video review of the book and post it on YouTube and
other video sharing websites.
13. Help your friend make some videos for the book. Every
author needs a cameraperson, a scriptwriter, a producer. Again, share on YouTube
and other video sharing
websites.
14. Look for specialty retailers. As you drive around your
own hometown or a nearby larger city, keep on the lookout for specialty
retailers that might be interested in selling your friend's books. Cookbooks in
gourmet shows, do-it-yourself books in hardware stores, children's books in toy
stores, art or history books at museum shops. Make the contacts yourself or pass
them on to your friend to follow up.
15. Look for other sales venues. If your friend's book is
about retirement, check out accountants, tax lawyers, etc. who might be
interested in buying copies to give to their clients. Health books, children's
books, and cookbooks might interest doctor and dentist offices. Health clubs
might be interested in exercise or diet books. Again, make the contacts yourself
or pass them on to your friend to follow up.
16. Suggest catalogs, associations, and other special sales
opportunities. If you receive mail order catalogs that feature books
like your friend's book, tell her abour the catalog. The same with associations,
groups, corporations, etc. that might be interested in buying bulk copies of
your friend's book.
17. Help them sell rights. If your friend's novel would make
a great movie and you have a connection to an A-list actor or producer who might
be interested in making the movie, introduce your friend to your connection. The
same with TV producers, audio publishers, agents, etc.
18. Be a mentor. Provide feedback on your friend's marketing
ideas, book proposals, news releases, book covers, etc. Share your experience,
if you have any, on marketing, writing, publishing, printing, design, etc.
19. Form a mastermind group. Create a group of five or so
knowledgeable people who can help your friend with the writing, publishing, or
marketing of his or her book. You can meet regularly (at least once a month)
live, via phone calls, or via online webinars.
20. Write a testimonial. Or write an introduction to the
book. Blurb it (give a great selling quote that can go on the back cover of the
book).
21. Social network for your friend. Tweet about your
friend's book. Retweet his tweets. Engage in a conversation with her on
Facebook, LinkedIn, or Twitter. Write comments on your friend's blog.
Interaction and activity increase any person's visibility on the Internet and
the search engines.
22. Champion your friend's book. When you visit bookstores,
make sure they have your friend's book in stock. If they do, then put the book
face out on the bookshelf.
23. Seed your friend's book. If you can afford to buy a few
extra copies, start leaving them around town. Leave a copy on the bus. Donate a
copy to the library. Leave a copy in a waiting room. Every additional book out
in the world helps to generate exposure for your friend's book while also
increasing the word-of-mouth about the book.
24. Host your friend. If your friend wants to do a book tour
and you live in a city he wants to visit, offer to put him up at your home.
Drive her around town to her media appearances and book events. Pick him up at
the airport. Take him back afterwards. Do whatever you can to make their book
tour in your town the best ever. You can, of course, also help her set up a tour
in your town, with media interviews and author events.
25. Recommend your friend's book to your reading group. If
you belong to a reading group, suggest your friend's book as part of your
reading program. Or at least tell your reading group about the book.
26. Sell their books at your events. If you speak, do
seminars, or display at trade shows or fairs, offer to sell your friend's book
along with your book, crafts, tapes, or whatever you sell.
27. Reciprocal link. Set up links from your websites to your
friend's book or author website. Better yet, create a special page recommending
your friend's book or speeches and then link to his or her website.
28. Interview them. If you host an Internet radio show,
podcast, or teleseminar series, interview your friend.
29. Create other products. Help your author friend generate
other products to sell. Interview them for a CD or DVD product. Create a joint
webinar. Compile a collection of articles written by your friend and other
friends.
30. Add their blog to your blogroll. If you write a blog,
add your friend's blog to your blogroll. It's a simple thing to do, but another
link is added notice to the search engines that the writer's blog is important.
31. Blog about your friend or her book. Post an article
about the book, a review of the book, etc.
32. Interview your friend on your blog. An author interview
is one of the best ways to introduce a new book author to a wider audience -
even if your blog has a small audience. Every added audience provides impetus to
growing awareness of the author's website, book, and brand.
33. Host a blog tour visit from your friend.
Volunteer to me
one of the host blogs on your friend's Mega Blog Tour.
34. Share their book in the literary social media such as
Goodreads, Shelfari, and LibraryThing.
35. Help out on Amazon.com. Amazon is the big kahuna of book
sellers, especially when it comes to ebooks, so helping an author get found on
there can give them a big boost.
You can certainly do these things on other bookstore sites as well (nothing
against copying and pasting a review, for example), but Amazon tends to have
more cool features to help an author get found.
Here's the list (any one of these things can help):